SHROOMS?

I'm really passionate about working with small businesses and Auralis Botanicals has been a statement product in my life. Because they are still such a small brand I wanted to see what I could do to target a new audience and grow their brand.

This is what I came up with!

Who is the target?

25-35 years old
Health Conscious
Middle Class

For Adults 25-35 who care about their health, Auralis Botanicals is the perfect non-alc tonic that tastes great and supports a healthy system. Unlike other tonic/soda brands, Auralis Botanicals is sugar-free, calorie-free, and contains real functional and adaptogenic mushroom extracts to improve its customer’s health.

?

The Idea

Not a lot of people know about adaptogenic mushrooms, but everyone knows "shrooms" are illegal. I wanted to spike people's interest while maintaining the joyful brand mood.

Would you scan the QR code?

Magazine Ad

Billboard

Subway Poster

Instagram Carrousel Ad

Meta Stories

Facebook/Instagram

Facebook Ad

All Creative